Konami asked us to take on the challenge of convincing video game players that 'PES 2013' was the most realistic football simulator ever made. Our idea: turning a football fan into a virtual player inside his favourite video game.

We organized a tournament to search for the 'Total Player', a fan who could combine amazing football and video game skills. The winner flew to Konami's headquarters in Tokyo, where the genius minds behind 'PES 2013' turned him into a virtual player who will live forever inside 'PES 2013' together with superstars like Cristiano Ronaldo and Lionel Messi.