For more than a decade, religious extremists in Jerusalem have been defacing women’s faces from outdoor media. Their faces have been spray painted, scratched out and even burned down. 

As a consequence, the city of Jerusalem started to avoid using female models. This self imposed censorship meant no women are represented in the public sphere - therefore girls in Jerusalem grow up without female role models. 

Together with JCDecaux and IWN (Israel Women’s Network) we launched ‘Hidden Portraits’, a nationwide OOH campaign featuring what seems like a portrait of international actor (and star of Netflix hit Fauda), Tsahi Halevi. But  taking a closer look, passers-by will discover the portrait is actually a mosaic of hundreds of female portraits – those who’ve been defaced over the past decade.