Own Your Zone - adidas
The ultimate state of mind
The zone is the state of supreme focus in which athletes perform at their peak potential. The new adidas fragrances were crafted with the goal of bringing that sport mind state to our daily life. We collaborated with Madame Gandhi (musician and boxer) and Jack Downer (‘panna’ player and influencer) since their lifestyle constantly challenges them to bring that sports mind state (“getting in the zone”) into their creative lives.
Creative Direction - TBWA Neboko
Film for him
Film for her
Photography
In partnership with the talented photographer, Coty Tarr, we've created a series of captivating images for our campaign, showcasing our main characters as they immerse themselves in the elusive state of mind known as "the zone".
Campaign
We designed the printed materials for the campaign with an editorial, clean, and modular approach.