Porsche Marriage - Porsche
Would you marry your friends for a Porsche?
Porsche launched "Share a Porsche", a service whereby groups of 2-4 can share a Porsche. To create some buzz around the new service, we came up with Porsche Marriage, an interactive online campaign that asked people to make the ultimate commitment - getting married with their friends - and in doing so bag the ultimate wedding gift - a Porsche 911.
Over 2000 friends accepted the challenge, signing a prenuptial agreement and changing their marital status on Facebook. In the end there could only be 4 winners. Who went to Kinnaur, India (the only place where group marriage is possible) to make it official and ride off into the sunset in a brand new Porsche.
Concept and Art Direction - Dentsu Achtung!
Case Study
Launch Film
Website
We built a dedicated website for this activation—an interactive space where anyone bold enough to take on our challenge could propose to their friends and explore the Share a Porsche program.
But this wasn’t just any website; we designed it as a fully immersive experience. From the moment users landed on the page, they felt like they were already at their own wedding, making the idea of sharing a Porsche feel as exciting and unforgettable as saying “I do.”