
Street Messenger - Vodafone
An SMS service for homeless people
Homeless are usually provided with Shelter and food, however, they have many more needs that are not available for them and are not covered by the NGOs and governmental institutions. And those needs are also indispensable to have a decent way of living. Like pedicure, since their only means of transportation are their feet and they need to cover long distances to get shelter and food. Or a veterinary service, since a big percentage of homeless people have pets to make them company. And these are just some examples of the multiple needs that homeless can have.
At the same time, there are many people who own local businesses that would love to help by offering free products and services but they don’t know how to connect with people in need and how they can make them aware of their help.
Thats why we created Street Messenger, an SMS service that shows the power of good that Vodafone’s technology provides. Connecting people in need with local business that would like to help. Simply by using the most basic technology for connection: SMS, because almost 100% of homeless own a phone, however, those phones are usually old and they lack of internet connection. This way with just one SMS we can reach them and let them know about the free services that local businesses are providing during that day around them.
To enhance awareness and attract a wide array of local businesses, we have produced three compelling films that narrate the personal experiences of individuals who have benefitted from our service. These touching and emotive films aim to inspire a substantial number of businesses to become an integral part of Street Messenger.
Concept and Art Direction - Achtung! Dentsu